The annual demand for automobile molds is 20 billion, and private enterprises move towards joint capital operation
CATEGORY:Product Knowledge
In 2012, China's car production and sales both broke 18 million, reaching 18.2647 million and 18.0619 million, rewriting the global car production and sales record and re elected as the top country in the world. According to Luo Baihui, head of the world mould and hardware and plastic industry supplier Association, such a huge shopping mall will significantly promote the rapid development of the mould profession that provides equipment for the car parts industry. The annual production capacity of domestic car stamping die industry is only 8 billion to 9 billion yuan, while the die demand of China's car shopping malls has reached more than 20 billion yuan. The rapid development of China's car industry not only puts forward higher and higher requirements for the die industry, but also provides infinite power for its development. With the further adjustment of the policy, the growth rate of the car mold industry will tend to be flat in 2012, the mall competition will be further intensified, and the car mold companies will face greater opportunities and challenges.
The rapid development of China's complete vehicles has directly driven the rise of car after-sales shopping malls. The development of China's car parts industry has begun to become the focus of the world, especially in some car developed areas in Europe and America. China's car parts industry is known as the gold industry, and the global car center has been transferred to China, This has brought endless opportunities and competitions to China's car aftermarket. As one of the pillar industries of the national economy, China's car parts industry will bear a heavy burden in the future. Facing the infinite development potential of shopping malls, after years of development, there are corresponding giants in various commodity categories of domestic car parts companies, such as fast's transmission; Filters of globegroup, leopard king and frega; The brake pad products of Xinyi, Jinqilin and Baiyun enjoy a certain reputation in the world's shopping malls and obtain the corresponding market share. In addition, the development momentum of many domestic car parts companies focusing on foreign trade in world shopping malls can not be underestimated. Up to now, multinational car parts companies have entered Chinese shopping malls with great efforts, and their advantages over local car parts companies only in terms of quality and skills have gradually disappeared. Local car parts companies have taken commodity quality and central skills as the main central direction in their development. And the brand awareness of domestic car parts companies has also been greatly improved. The publicity and implementation strategy is equal to that of multinational car parts manufacturers, which has brought great pressure to the development of multinational car parts manufacturers in China.
Many local car parts companies have indicated that they will enter world shopping malls and develop national car parts companies in the future. At present, in order to open the world's shopping malls in a hurry, some domestic car parts production companies quote far lower than the average quotation of the world's shopping malls. In fact, this is by no means a wise move: the profit margin from one is very low, which is not conducive to the company's long-term development; Second, in the eyes of some large companies, the lower the quotation, the better. Some large companies will think that if a commodity does not have a reasonable profit margin, its commodity quality can be greatly reduced. What is more serious is that domestic companies producing export goods compete with each other to reduce prices, which can lead to foreign anti-dumping complaints. Therefore, when domestic manufacturers quote to foreign investors, they must first grasp the world market and prevent the adverse consequences of disorderly quotation.
Luo Baihui showed that domestic car parts companies need to carry out world shopping malls on the basis of adhering to the order of outstanding shopping malls. In this way, the talent can be developed for a long time, compete with foreign parts manufacturers in world shopping malls, adhere to the outstanding image of Chinese car parts companies in world shopping malls, and carry forward China's car parts commodities and skills.